Automated Tools to Track Social Media Performance
We have compiled, from separate sources, Automated Tools to Track Social Media Performance.
The average internet user now spends nearly 2.5 hours per day on 6.7 social networks. The good news for digital marketers is this provides many opportunities to connect with your potential audience.
The bad news? Creating, posting, and analyzing content across so many touchpoints can take an overwhelming amount of time. Unless, of course, you automate some of the work.
We’re not talking about bots here. Instead, our social media automation definition involves using social media automation tools that benefit marketers and audiences alike. That means reducing the time spent on repetitive tasks, decreasing response time, and giving you the time and data you need to create more engaging content.
What is social media automation?
Social media automation is using software tools to reduce the amount of time spent on social media tasks that don’t require a human touch. Examples of social media automation include:
- Scheduling posts ahead of time
- Curating content for republishing
- Resolving routine customer queries
- Producing analytics reports
Not all social media tasks can or should be automated. This may sound obvious, but you should avoid any automation tactic that makes your brand look lazy, spammy, or fake.
For instance, paid bots that like, follow and comment are painfully obvious to savvy social media users. However, some #goodbots can provide helpful information to followers.
The key is to use smart social media automation in ways that help, rather than hurt, your credibility and online relationships. Let’s take a look at the kinds of automation that work and the kinds that should be left in the grimy corners of digital marketing.
What can be automated on social media?
Here are some day-to-day tasks that are prime candidates for social media marketing automation. We’ll show you some automated social media marketing software tools to help with all these tasks at the end of this post.
Scheduling and publishing
Logging in and out of different social accounts to publish multiple times per day can eat up a lot of time. Especially because the best time to post varies by platform.
This is a case where social media automation saves time and increases efficiency without reducing content quality. Dedicate a block of time to content creation. Then, use automated social media posting to schedule the appropriate post times on each network.
What are the best social media automation tools?
SocialBee is a social media scheduling tool that can be used to plan and schedule content for a range of different platforms.
The tool makes it easy to manage social media campaigns at scale thanks to its intuitive category-based scheduling system.
When you schedule a post, you can assign each post a specific category to help you stay on track with your content. At any time, you can use the scheduler tool to pause posts from certain categories, make bulk edits, re-queue posts, and more.
You can use SocialBee to manage your campaigns on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and GoogleMyBusiness. You can also use the tool to plan your hashtags, create hashtag collections, and preview the posts before they go live.
SocialBee is useful when it comes to campaign tracking as well. You can use the custom URL and tracking features to create short URLs that are optimized for social media, and generate tracking codes so you can automatically measure interactions with your social media links.
SocialBee is a great choice for larger companies and agencies as it has some useful collaboration features. You can set up different workspaces if you manage more than one brand, assign users roles, and set up automated content comment and approval workflows.
Overall, SocialBee is an extensive social media management tool that can help you to effectively schedule posts and automate aspects of your campaigns.
Pricing: Plans start from $19/month.
Agorapulse is an all-in-one social media management tool that is perfect for managing everything from post scheduling to monitoring and reporting.
It comes with an extensive range of tools including:
- A social media inbox – manage all of your direct messages and comments from different platforms in one easy-to-use inbox
- A social media publishing tool – Schedule and plan content. Publish all your social content from the same organized dashboard.
- A social media monitoring tool – Measure brand sentiment and stay on track of what people are saying about your brand on social media
- A social media reporting tool – Easily generate in-depth reports. Analyze your metrics and optimize your campaigns.
In addition to all of the above, Agorapulse also offers some useful automation features that can make managing your social media campaigns quicker and more efficient.
When it comes to content management and scheduling, Agorapulse offers features such as a saved reply feature and keyboard shortcuts.
The social inbox also has an automated moderation assistant that assigns messages to the right team members, and auto archives spam messages and tweets.
You can also use Agorapulse to automate repeating posts for events, re-queue content, and bulk upload CSV content for posts.
Agorapulse is the perfect tool for brands running large-scale social media operations.
Pricing: Agorapulse has a free plan available. Paid plans start from €79/month.
Missinglettr is a social media platform with advanced drip campaign features. The tool is designed to automatically detect when you’ve posted content to your chosen medium, be that a blog or even a YouTube video.
The tool will then gather the information in an intuitive dashboard which can be used to set up automated drip campaigns on social media.
This tool is the perfect choice for bloggers and website owners that are keen to push their posts on social media but don’t have the time to devote to a full-scale marketing campaign.
In addition to the drip features, MissingLettr also has a Curate feature, that can help to automate aspects of the post creation process, by pulling blogs, videos, and other media from around the web that your audience will be interested in.
You can then use this to create fresh and engaging posts for your social media accounts. You can also use this tool to connect with influencers in your niche and get your own content shared around the web.
Not only does Missinglettr offer some great automation features, but it also comes complete with a powerful content calendar. It’s an all-in-one calendar that can help you to schedule and publish posts and manage your automations, all from one dashboard.
You can also use the calendar to manage your automated drip campaigns and keep track of how your posts are split between the different social channels.
Pricing: Missinglettr has a free plan available. Paid plans start from $19/month.
One of the market leaders, this popular tool lets you schedule & publish upcoming posts across all of your social media accounts. It also offers excellent analytics on your campaigns.
Hootsuite is another popular choice. You can use it to schedule your posts and monitor the competition. Using search streams, you can more easily build a community of followers.
With Workflow, you can craft the ideal workflows (hence the name) so that the right content is always shared at the right time.
The tool automates the process of scheduling content across various social media accounts. You can also learn more about your followers, so you can determine the right content to post.
An acronym that stands for “If this, then that,” this free tool lets you set up rules for how different tools, apps and social media platforms trigger one another. It’s a simple concept that’s hard to explain, so pop over to their website for details and examples.
The tool is designed to help you schedule updates, reply to followers, create reports, and collaborate with others.
Later is a powerful tool for Instagram scheduling that boasts over 600k customers. Unlike many social media tools, you can use this one to manage comments.
Tailwind is an automated scheduling and analytics tool that’s great for Pinterest. It will recommend the best times for you to post to reach your audience.
This application helps you to schedule all your posts. In fact, you can schedule over 60 posts at once! You can also use it to lay out your social media calendar.
13. Post Planner
This simple tool helps you to find content and schedule posts for your social media accounts.
We hope that these ideas have helped your marketing efforts
Article compiled by RapidPage.ca
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