Social Media Marketing Tips- 2021
We have compiled several articles into ten top ideas for creating a more positive social media marketing campaign.
Over time, social media has proven to be an effective platform for digital marketing. However, digital marketers should transform their social media marketing initiatives to keep customers informed of the constantly changing trends. The approaching new year is the perfect time to renew strategies to match the latest trends. That said, below are the anticipated social media marketing strategies for 2021.
With approximately 73 percent of digital marketers believing in the effectiveness of social media marketing, setting specific social media goals is important as a strategy. Before, where marketers had general digital marketing goals, brands should separate social media marketing from other digital marketing strategies. EarthWeb’s review of TokUpgrade shows how growth services can help with these goals. Social media marketing goals should be evaluated monthly. Changes can then be made depending on customer behaviour, industry type, competitors, and prevailing customer engagements.
If you have used social media before, you are not new to social media contests. Rolling out an effective social media contest can help you with more than just increasing your follower count. Contests are best used to promote a new product and to attract potential customers’ interest in products. The ideal way to use contests is by collaborating with a social media influencer. Your contests should focus on providing your customer’s value while ensuring that you remain on their radar.
Contests can help increase brand awareness, grow email lists, drive traffic, educate prospects, increase sales, and increase engagement with your audience. The best thing is that you don’t have to sell physical products to run a contest. For instance, if you offer consultancy services, your followers could win free access to a mini-course or a consultation call.
The power of video on social media platforms is undeniable. The surge in the use of Instagram Live, TikTok, Facebook Live, and YouTube is enough evidence that videos are still blowing up social media marketing. Several statistics show that visuals drive more engagement, as they provide an avenue to interact with social media users directly. Additionally, they are a good option for brands looking to get immediate feedback.
Expectations are that augmented reality (AR) is another social media marketing strategy shaping the future of shopping. Even with eCommerce sites and online stores, many people prefer visiting physical stores to see and touch the products they intend to purchase. This helps to explain the decline in retail trade by 20 percent during the Covid-19 pandemic.
However, with the introduction of augmented reality, brick-and-mortar stores can transform their stores to enable people to see, try, and purchase their products online. Facebook and Instagram are among the first social media platforms to launch AR filters. However, these currently include only cosmetic and eyewear products.
Despite predictions that influencer marketing has reached its epitome, influencer engagement is rising and is expected to grow even more over the next year. Collaborating with influencers is an easy way to remain relevant and be discovered by a new audience. However, small brands that can’t afford mega influencers should use nano, micro, and mid-tier influencers in their niche. Interestingly, such influencers have a closer and more genuine relationship with their followers, often making them more effective.
6. Lay out your goals and objectives
Having a solid plan, objectives, and goals is imperative to jumpstart your social media strategy.
If you don’t know what you want, how are you supposed to achieve it?
Not to mention, you can’t measure or evolve your strategies over time if you don’t have strong goals, to begin with.
Your social media goals should align with your overall marketing efforts.
Writing down your goals is paramount if you want to reach them.
According to a study, you’re 30% more likely to be successful if you write your goals down in some studies. Unfortunately, that number is as high as 40%.
Connecting and engaging with your audience is crucial in today’s marketing to turn a profit.
But, to do that, you need to understand your audience – inside and out.
You should be able to pinpoint their needs, wants, and desires -if you hope to create a successful social media strategy.
- Survey your audience to grasp their pain points better
- Look carefully at their demographics
- Take part in conversations on forums filled with your target audience
- Respond to comments on your blog, and comment on other blogs with the same target audience
- Reply to all comments or questions on your social media channels
- Collect feedback (using one of the many user feedback tools available)
Once you get a feel for your target audience, you’re better equipped to help them. They want to deal with businesses that care – not just a faceless brand.
Which makes this a vital step in creating any social media strategy.
8. Run contests to amp up your social media strategy
Crafting a successful social media contest is one of the most alluring tactics you can use. It’ll increase your online visibility, your followers, and your engagement.
There are several social content tools you can use to create an outstanding giveaway or sweepstakes.
The key to executing a successful contest is offering something of tremendous value.
Something that’ll be irresistible to your audience.
- Figure out your goals (do you want more Facebook page likes? Instagram followers? How many?)
- Decide what social media channel you’ll host the contest on
- Come up with a deadline for when it’ll end and when the winner will receive their prize
- Create the contest (look at different types and choose the right one for your audience)
- Promote it with all your might!
To get mind-blowing results, aim to have your audience do some of the heavy lifting.
Set the contest up, so they get extra entries for sharing the contest or completing similar tasks.
Such as: “Pin on Pinterest,” “Share on Facebook,” or “Like my Facebook page.” You can also give them a unique link to share for extra entries.
It’s genius. Your contest will basically run itself!
10. Create Shareable Content
Everyone wants to make another Bella Poarch video, but that is the part of social media marketing closer to alchemy. We are more about actionable tips and real results. So here is a quick example to illustrate what we mean.
If none of these ideas help, then take the time and create one that suits your methods and goals. Monitor your results and adjust accordingly.
Article compiled by huesagency.com
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